Tourism in this region deserves special attention and provides opportunities for its development. If we impartially consider true values, but also objective imperfections and disadvantages of the Herzegovina region, and take necessary steps towards resolving such issues through expert and long-term strategies, we can gradually achieve positive results and turn tourism into one of the principal supports of economic development in the region.
The geographical position of Herzegovina, its mild Mediterranean climate, exit to the Adriatic coast and its hinterland provides ample opportunity for development of summer tourism. The existing tourism development trends do not include exclusively selling "sunshine and sea", but tourists rather demand well-planned and organized additional tourist attractions such as cruising, rafting, hiking, visiting historic sights, etc. Herzegovina region can ensure such tourist offer not only to those who visit Neum, but also to tourists coming to southern Croatia. Rafting on the River Neretva, Boračko Lake, Jablaničko Lake, tours of Hutovo blato, the Trebižat River, visiting cultural and historical sights in Mostar, Blagaj, Trebinje, Široki Brijeg, Čapljina, Rama and other parts of the region are only some of the natural resources which provide an opportunity of qualitative development of summer tourism.
The specific quality of this region is the ability to simultaneously develop winter tourism in the area of Blidinje and Kupres famous for their rich and diverse flora and fauna that have earned this area the title of "botanical garden of Europe".
Religious tourism is also one of the rare advantages of Herzegovina placing it at the very top of world famous religious tourist sights. There are plenty of extraordinary valuable religious and cultural monuments in this area belonging to different religions, the most important ones undoubtedly being an Orthodox Church cut in solid rock, fourth in the world by the value of its frescos, Roznamedžijina and Karađozbegova Mosque in Mostar, Franciscan Monastery in Šćit, Monastery in Humac, Monastery in Trebinje, Islamic pilgrimage house in Blagaj, fortress in Počitelj, Monastery in Široki Brijeg, as well as numerous other valuable sights worth showing.
Međugorje is a world famous Christian pilgrimage sight, a meeting point of various civilizations and religions that has been visited by over one million pilgrims during the past 25 years.
This area is not only rich in religious and historical monuments, often partially ravaged by time, but also in other monuments and archaeological excavation sights.
Indispensable part of tourist offer of Herzegovina is by all means The Old Bridge and the authentic old part of Mostar dating from Otoman period and attracting tourists from all over the world. Also important are the remains of the town of the first ruler of the region after whom Herzegovina was named- the fortress of Herzeg Stjepan Kosača. Then there is the art colony in Počitelj and some forty Illiric settlements and Roman roads near Livno. Herzegovina is widely famous for its tombstones "stećci", the first written records and the so called "stone sleepers" that many a great poet from the region has mentioned in poems and songs. It is worth mentioning Roman excavation sites near Čapljina studied by world-famous archaeologists and of course Humska ploča, a written stone block, necropolis in Mokro, Diva Grabovčeva, etc.
High concentration of cultural and historic monuments and sights and an abundant wealth of natural beauties are rare in the world and present a sound foundation for perspective development of religious and cultural tourism throughout the year.
There is an increasing tendency in the world to develop rural tourism and this area abounds in natural resources and rare potential. At the moment rural tourism is still on the margins of our thoughts and actions. Rural tourism provides an opportunity for presenting autochthonous products from Herzegovina such as meat and dairy products, gastronomic folk-cuisine specialties, quality vines, rare fruits which because of their specific type of cultivation and processing can justly be called "original Herzegovinian products"
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