On February 16 and 17, 2023, in Mostar, a two-day workshop was held on the topic of Digital Marketing.
The workshop was held by experts from the company Web Studio Mostar, for representatives of 6 non-governmental organizations. The workshop was held as part of the ENVISION project implemented by Save The Children, which supports six non-governmental organizations dealing with socially disadvantaged persons, children's rights, Roma rights, etc.
The aim of the workshop is to increase the visibility of non-governmental organizations in the public through the use of digital tools.
The methodology of the workshop is a combination of theoretical introductions to topics, interaction with participants, and practical work through exercises.
The workshop covered topics: online visibility, websites, social networks, PR and public relations, Storytelling, Newsletter, Exercises / PR & Storytelling workshop, Social Media Marketing (SMM) and other PPC advertising channels / Facebook and Instagram ads / Google ads, Google analytics / Google Business profile / Youtube / Multimedia, Practical work / SMM, Exercises - Increasing visibility, advertising, and group analysis and examples, including individual work and recapitulation.
