Non-governmental organizations increased their knowledge of digital marketing

On February 16 and 17, 2023, in Mostar, a two-day workshop was held on the topic of Digital Marketing.

The workshop was held by experts from the company Web Studio Mostar, for representatives of 6 non-governmental organizations. The workshop was held as part of the ENVISION project implemented by Save The Children, which supports six non-governmental organizations dealing with socially disadvantaged persons, children's rights, Roma rights, etc.

The aim of the workshop is to increase the visibility of non-governmental organizations in the public through the use of digital tools.

The methodology of the workshop is a combination of theoretical introductions to topics, interaction with participants, and practical work through exercises.

The workshop covered topics: online visibility, websites, social networks, PR and public relations, Storytelling, Newsletter, Exercises / PR & Storytelling workshop, Social Media Marketing (SMM) and other PPC advertising channels / Facebook and Instagram ads / Google ads, Google analytics / Google Business profile / Youtube / Multimedia, Practical work / SMM, Exercises - Increasing visibility, advertising, and group analysis and examples, including individual work and recapitulation.

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Asocijacija za ekonomski
razvoj Redah
Bulevar narodne revolucije 15.
88000 Mostar
Bosna i Hercegovina
Tel: +387 36 557-210
Fax: +387 36 557-211
web: www.redah.ba
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